Different metrics for different problems

There are many different ways in which you can measure your brand health. The way in which you choose to do so will often be dictated by your company, product, or market that you’re based in. In this article, we’ll look at a handful of different metrics that can measure brand health.   Net promoter score:   This tests how much someone would recommend a product to a friend. Research has shown word-of-mouth recommendations by brand ambassadors goes a long way. This score helps Read more [...]