For the Average Joe, crowdsourcing has been in the spotlight a lot over the years. Most of the time, this focused on public crowdsourcing – the type where an idea is put on the table and countless individuals from around the world chime in.

The concept has become increasingly popular; you only have to look at how marketplaces for digital professionals have developed to see it with your own eyes.

However, there’s also a crowdsourcing which goes on behind closed doors. It’s called employee-crowdsourcing, and it’s one of the reasons why a lot of companies are now investing in a specific crowdsource platform.

Rather than open an idea to the world, it’s opened to a select group of employees at a company. There are no hard and fast rules in relation to the number of people involved in a project, but suffice to say companies are finding umpteen reasons to go with this approach. Let’s take a look at some of them in detail.

It promotes employee satisfaction (and decreases the dreaded staff turnover)

More and more businesses are starting to care about employee turnover and unsurprisingly, crowdsourcing helps with this issue drastically.

By taking on board an employee’s ideas, their self-worth immediately improves. It means that as well as receiving countless ideas and everything else that is encompassed in a crowdsourcing initiative of this type, a business will also have a much happier set of workers.

Improves the chance of customer satisfaction

If employees are happy, there’s even more chance that customers will be as well. This appears to be the equation, although there is another reason why you are likely to appeal to your customers more courtesy of employee-crowdsourcing.

Employees are the front of your business; they see exactly what goes on and have direct communication with customers. It means that they immediately know what your customer base wants. They’re not looking in from the outside, trying to second guess what is going to work for a business. Instead, they’re in the thick of it – solving problems they come across on a day-to-day basis.

Businesses become more efficient

The last point leads perfectly onto this next issue; a business is also likely to be more efficient thanks to this approach.

Again, it’s all about the people who know the business inside-out. A lot of the time they will have an opinion on what works and what doesn’t in the company, or what just makes their job more difficult. If they can have a say to make their role easier, it obviously improves business efficiency no-end.

The bottom line increases

Following on from the above, we probably needn’t say that the end result is that the bottom line increases. This isn’t some sort of pie-in-the-sky suggestion either – there are hard facts to prove it.

Studies have shown that companies with engaged employees can have up to twice the amount of annual net income. As we’ve said throughout this page, it’s all about using the information employees have to the biggest advantage – and making innovations from within.

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