Digital marketing has totally revolutionized how businesses advertise their products and services and never before has it been easier to promote yourself to such a large number of people in one fell swoop. Whilst traditional marketing methods such as fliers, posters, radio ads and newspaper adverts do still have some relevance, they are swiftly becoming ancient relics of the past which hold less and less relevance each year.

If you want to make a real impact with your business then you need to get started with digital marketing and here is how to formulate your strategy.

Starting Out

Before you even consider how to market and where, you need to ensure that your online reputation is in good stead. You’d be surprised at how many businesses aren’t aware of their online reputation and if you take a look at complaints about online reputations are wide and varied, from businesses who have had toxic partnerships to companies with poor online reviews, left by ex-employees with an axe to grind. If you are going to expose you company online through a strong marketing campaign, then first you need to clean up shop.


Like with many things in business, you could quite easily invest a hell of a lot of money in a strong digital marketing campaign, if you have it of course. With that being said, the beauty of digital marketing is that you can formulate a strong campaign even if you do not have a lot of money to throw about. One thing you need to consider when working out how much to spend on your campaign is that this is very much an investment rather than a cost and the return on investment for most digital marketing strategies is incredibly high.


Digital marketing offers a wide range of different approaches in terms of marketing your products and services and it is important that you get the combination just right so that it can be effective. Speak with some professionals to work out who your target market is, and then how you will go about marketing to them.

The key to how to go about marketing to your target demographic is to tailor your strategy to each type of person. IF you are targeting a young person for example then an email campaign may not be the smartest move, if you want to break more ground with them and reach a wider amount go young people then a social media campaign would be much more recommended. Equally, if you intend on advertising on other sites and you are aiming at the over 60s market, then advertising on a tech site for example, may not be the best idea if you want maximum engagement. These are the types of things which you need to seriously consider when constructing your digital marketing strategy.

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