If you are trying to get your firm’s marketing to deliver, you need to know the basics that will help you get started. You also need to know the difference between knowing the basics as a small firm and the kinds of marketing strategies that work for big firms. Chances are that you will not have the kind of investment resources that larger firms have, and chance are also good that you would not benefit from them until your own practice grows to the point where you are competing with them.
Instead, Read more [...]