Packaging Research: Why It’s Needed Now More Than Ever

We live in a world where entire industries are in a state of fluctuation. Whereas some business strategies and tactics might have worked for a few years, suddenly everything has been turned on its head. Most companies start again, armed with the knowledge of their experience. An approach based on consistent trial and error can be important if you want to be ahead of the competition. For example, the packaging industry is often one that sees a great deal of change. These aren’t just simple changes Read more [...]

Why Social Media Marketing Is Important

Social media marketing is undoubtedly important. Almost everything you find online nowadays incorporates social media. Even offline or brick and mortar stores have their social media campaigns. That’s why it’s not surprising that many businesses make use of it. Even local businesses employ social media marketing. What is it that makes social media marketing important? The following should help explain the reasons. Social media marketing helps drive website or online store traffic   Marketing Read more [...]