Social media marketing is undoubtedly important. Almost everything you find online nowadays incorporates social media. Even offline or brick and mortar stores have their social media campaigns. That’s why it’s not surprising that many businesses make use of it. Even local businesses employ social media marketing.
What is it that makes social media marketing important? The following should help explain the reasons.
Social media marketing helps drive website or online store traffic
Marketing Read more [...]
SEO
If the world of blogging interests you, you can absolutely be a successful blogger if you are committed to it. Adopt these habits and become a good blogger in a small amount of time.
Start a Blog
The first step is to start a blog. All successful bloggers start from zero before becoming famous, and you should do the same. Start believing in yourself and start a blog now… the faster, the better as time will not stop for you.
If you want some ideas and tips before starting your blog, Read more [...]
Do you know what one of the biggest success factors is in search engine optimization (SEO)? It is your site architecture. And this also explains why it is so important to have a professional SEO company working on your side, because architecture is hugely complex. Let’s take a look at some of the key things an SEO company will do for you when they build your website.
Site Crawlability
Search engines have spiders and crawlers, which are basically little programs that go through your pages Read more [...]
Tired of busting your butt for a marginal salary, while having next to no free time and dwindling job security? If this describes your situation, take heart: it has never been easier to do your own thing in today's economy.
Peter Benedict St. Andrews managed to leave the rat race, leaving his office job behind to run a highly successful photo booth franchise.
If you want to follow in his footsteps, following the steps outlined in this guide will help you make the transition from employee to Read more [...]
Off page SEO refers to those activities which allow websites to improve their position on Google. Contrary to popular belief, off page SEO has a lot more to do than just link building. Unlike tradition SEO, off page SEO refers to those techniques which can be performed outside the boundaries of the website, with link building being just one factor of the process. Having a successful off page SEO strategy in place allows a business to increase their rankings on the SERPs and garner more exposure. Read more [...]
Blogging is undoubtedly one of the most valuable tools which a business has for interacting with customers and making their lives easier. If you’re a business which is still not blogging, you’re probably lagging behind and very soon your may find your online presence to be washed away by your competitors. There are several reasons to start a blog for your business but if you’re stuck with how to write a blog post, you need immediate help.
It has been in fact surveyed that majority of the Read more [...]
In today’s globalising world, due to the growth in technology and fast internet, it is easier than ever for businesses to approach customers based in different parts of the world. Trading abroad and penetrating new, foreign markets is quickly becoming a very important aspect of business growth. This trend is especially visible within the UK SME sector, where small and medium sized businesses decide to expand onto new markets with the help of technology. Indeed, what even just 15 years ago seemed Read more [...]
Search engine optimization is constantly changing and evolving. With this in mind, it should not be a surprise to notice the fact that most people make pretty huge mistakes. It is really important that you learn all that you can about what works right now in the search engine industry. Using old strategies or strategies that would actually hurt your business can lead towards the unwanted situation in which big problems will appear.
Unfortunately, there are so many mistakes that are done on a Read more [...]
In today’s modern world, you simply cannot own a business anymore without also having an online presence. In fact, it is now about more than that. Just having a website isn’t enough anymore. You also need blogs and social media sites, for instance. And this means that people can – and will – talk about you, and you have to monitor this. It is vital that you know exactly how your customers and potential customers perceive your brand, and whether that is the perception you were hoping to create. Read more [...]
Charles Phillips has been CEO of Infor for some time now, and he is now at a critical point. Investing very heavily in completely changing the software the enterprise has, the time for results is now. With Charles Phillips’ wife Karen at his side to support him through this and his philanthropic enterprises, he feels he can make it.
What he seems to be doing is to get Infor to catch up to other big companies. Many of the companies that he now classes as his competitors are those who saw consumerization Read more [...]