4 Effective Off-page SEO Activities for Beginners

Off page SEO refers to those activities which allow websites to improve their position on Google. Contrary to popular belief, off page SEO has a lot more to do than just link building. Unlike tradition SEO, off page SEO refers to those techniques which can be performed outside the boundaries of the website, with link building being just one factor of the process. Having a successful off page SEO strategy in place allows a business to increase their rankings on the SERPs and garner more exposure. Read more [...]

Blogging as one of the most valuable tool for your business – Tips to write a perfect blog post

Blogging is undoubtedly one of the most valuable tools which a business has for interacting with customers and making their lives easier. If you’re a business which is still not blogging, you’re probably lagging behind and very soon your may find your online presence to be washed away by your competitors. There are several reasons to start a blog for your business but if you’re stuck with how to write a blog post, you need immediate help. It has been in fact surveyed that majority of the Read more [...]

Can translations help your business?

In today’s globalising world, due to the growth in technology and fast internet, it is easier than ever for businesses to approach customers based in different parts of the world. Trading abroad and penetrating new, foreign markets is quickly becoming a very important aspect of business growth. This trend is especially visible within the UK SME sector, where small and medium sized businesses decide to expand onto new markets with the help of technology. Indeed, what even just 15 years ago seemed Read more [...]

Huge Search Engine Optimization Mistakes You Should Never Make

Search engine optimization is constantly changing and evolving. With this in mind, it should not be a surprise to notice the fact that most people make pretty huge mistakes. It is really important that you learn all that you can about what works right now in the search engine industry. Using old strategies or strategies that would actually hurt your business can lead towards the unwanted situation in which big problems will appear. Unfortunately, there are so many mistakes that are done on a Read more [...]

What Are Your Customers Saying About Your Business?

In today’s modern world, you simply cannot own a business anymore without also having an online presence. In fact, it is now about more than that. Just having a website isn’t enough anymore. You also need blogs and social media sites, for instance. And this means that people can – and will – talk about you, and you have to monitor this. It is vital that you know exactly how your customers and potential customers perceive your brand, and whether that is the perception you were hoping to create. Read more [...]

How Charles Phillips Is Redefining His Role as Infor CEO

Charles Phillips has been CEO of Infor for some time now, and he is now at a critical point. Investing very heavily in completely changing the software the enterprise has, the time for results is now. With Charles Phillips’ wife Karen at his side to support him through this and his philanthropic enterprises, he feels he can make it. What he seems to be doing is to get Infor to catch up to other big companies. Many of the companies that he now classes as his competitors are those who saw consumerization Read more [...]

How often should you post content on blogs?

Blogging is no doubt fun and also helps you to earn some cash in the process (though not all blogs earn money). While some bloggers prefer to keep it as their passion and not make it commercial, others want to make the most of it commercially. Regardless of the situation, what matters is absolutely a different aspect altogether far from the concepts of how to start a blog, what to write, how to write, and so on. Here we will focus on a very important factor that will decide how involved you ought Read more [...]

The True Importance of Reputation Management

The internet has changed all aspects of the world. The impact of this is something many are still adapting to. It has changed everything from how we pay our bills to how we shop for birthday presents. The vast majority of these changes is positive and has helped to make our lives easier. However, there are also some negative issues associated with the internet and this has led to reputation management consultants to get into business, ensuring people can deal with the negativity of the internet. What Read more [...]

Choosing the right company for your SEO services – Some tips to take into account

There’s no doubt that you will get a good share of SEO companies if you make a good research but if you’re looking for a good quality SEO agency, you will soon get to know that your choices are actually endless. With huge differences in quality, price and structure, it is tough to decide on the best provider who can offer you the best possible services. Although there are no hard and fast rules about choosing the right agency but you definitely have to check some elements before taking the plunge. Read more [...]

Effective Reputation Management Techniques

The task of reputation management is about taking active steps to promote a positive brand image and to address any negative aspects that are out there. A reputation tends to take years to build and it takes a lot of effort and hard work to get a good reputation. Unfortunately, a single angry person has the power to completely destroy that reputation with just one or two actions. This is why it is so important to make sure that such a person does not appear and that, if they do, damage mitigation Read more [...]