Businesses aim to have a website with mobile versions for mobile traffic as it now accounts for more than half of Internet traffic. Users should have a good viewing experience no matter what device they are using. Responsive web design or RWD allows desktop web pages to be viewed according to the size of the web browser or screen used. It offers the same support to different devices for one website. New works also consider proximity of the viewer as RWD extension. Using a fluid grid concept, media queries and flexible images, a responsive website has a layout that adapts to the viewing environment.

Fluid Grids

The foundation of responsive web design is a flexible, grid-based layout. Relative sizing is used to fit the content to the size of screen. Grid frameworks are not necessarily implemented, because CSS is used to place content. This is different from traditional pixel-based principles as CSS is based on percentages. The pixel approach is not used because pixels may vary from one device to another. By basing it on percentages, size can be relative to the display space.

Media Queries

Also called breakpoints, media queries are used to apply various styles based on the device’s capabilities. This way, the website can identify the device being used, as well as the size of web browser to display pages correctly. You can try this on a webpage by stretching the window to different sizes and see how it adjusts. To control height, width, maximum height and width, device height, ratio, aspect, orientation, etc., features can be used. If you opt for responsive web design, your media can be resized relatively and stay within its relative element or column.

Flexible Images and Media

By scaling or CSS overflow, images and other media can be adapted to load differently on various devices. In CSS, the process is straightforward. The maximum width can be set at 100 per cent and the browser will increase or decrease the size of the image depending on the receptacle. Media can also be cropped with CSS. Images can be cropped dynamically to fit into a receptacle.

More and more people are now using mobile devices, such as tablets and smart phones. If you check your traffic, you might be surprised to see that many of your visitors are using mobile devices to get to your site. Choosing to adopt RWD is essential in giving users a pleasant viewing experience. Google also gives high regard to websites with mobile viewing in ranking sites. Thus, if you want your website to be more visible to search results, it should be responsive. Companies that specialise in web design Oxford offers can provide templates that can be customised to fit your logo. This will help you get started and save you time and money.


Image via Nutdanai Apikhomboonwaroo




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