Within digital, there have been a variety of changes in the past couple of years. From applicational services to new marketing strategies, the world of digital has heavily impacted one of the most “traditionally focused” sectors: real estate. Let’s analyse how and why this is something which everyone should acknowledge, understand and, most importantly, implement in their business development strategy, especially if they’re working in the real estate segment.
It’s very important to understand the fact that digitalised features within real estate have been the foundation for its digital development: as a whole, in fact, the real estate sector has always relied on a very face-to-face and direct approach. With the advent of CMS like WordPress and Shopify, companies were able to list properties and much more in a far more simplified way. This applies to real estate management but also to more niche processes, like compulsory purchase order, for example.
The Evolution Of The Matter
Data is a very powerful asset in 2020 and it’s definitely a matter of months before fintech as a whole will apply data-related strategies to real estate. With this in mind, the usage of data will definitely help in creating and generating a much better UX for real estate websites and applications, as it will definitely speed up bulky processes which are notorious for being extremely slow, like mortgages and similar. The real estate segment will definitely benefit the power of data also from a legal perspective given what happened, recently, with GDPR.
Approaching Younger Generations
Real estate as a sector has always been related to a more “adult” audience. It was, until a couple of years ago, very hard to gather interest in teenagers in regards to buying or simply developing a property. Real estate, since its massive digitalization process has tried to become more and more “young generations-friendly”. With websites, native applications and other forms of technologically-friendly architectures, the digitalization of the whole sector had a sole purpose: increasing the sector’s audience and targets.
The real estate sector is still incredibly complicated to approach if you’re inexperienced but, with the digitalization which has been set into place, there will be massive growth in the nearest future and a possible entry point for the young entrepreneurs who are looking to start a career in this very sector. Keep this in mind!