Business and marketing in the digital age

As technology evolves, it is now having more of an impact in all parts of our lives and in business for example. Whether this be online through the indiana online casinos page and the offers that are now available or how it has now made a change in approach when it comes to marketing online. So how has this move to digital impacted the marketing channels that are available?   Customer Service   Customer service has now increased greatly following the rise of digital. This has Read more [...]

Different metrics for different problems

There are many different ways in which you can measure your brand health. The way in which you choose to do so will often be dictated by your company, product, or market that you’re based in. In this article, we’ll look at a handful of different metrics that can measure brand health.   Net promoter score:   This tests how much someone would recommend a product to a friend. Research has shown word-of-mouth recommendations by brand ambassadors goes a long way. This score helps Read more [...]